Mr. Gaurav Jalan
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging companies that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years. A brilliant academician, a good graphic designer and a graduate from India’s top management institutes, Mr Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002.
The packaging design process seems pretty straightforward from the initial appearance. Most of us think that forming a structure, adding an illustration and finally adding some colours and text is all that you need to get your design ready but this isn’t as easy as it sounds. Mr. Jalan says packaging design is a complicated method that needs technical skills, strategic analysis, and creativity to deliver a winning design that stands out from the rest and ends up in consumers’ shopping baskets. Here we bring to you key steps from the expert Mr. Gaurav Jalan to consider for packaging design if you are thinking of getting that perfect packaging for your product.
During this process, you or your company will form a communication with a prospective package design company and provide an introduction about the industry you belong to, the kind of products you have, their advantages, the type of customers you are selling to, and the manner people are buying the product. Generally, you are free to ask for any specific requirements if necessary. Specifically, if the product represents a brand, then your company must provide key branding elements such as colours, fonts, logos, tag-lines, messages, and more.
- Product Briefing:
Good research plays a critical role in knowing about your competitor’s strengths and weaknesses, their strategies as well as the customer’s needs, wishes, and purchasing drives. The research phase will also assist the designers to finalize their decisions and inform their strategies to form a design that is in line with your brand image and as per your requirements.
- Good Research:
The concept design stage can start once your designers frame the product specifications, review your rivals’ products and determine the buyer’s needs. During this process, these experts will combine their creativity with their technical acumen to think of all the elements and concepts such as identity and positioning that represent your brand to make sure the design aligns with its identity and appeals to the ideal consumer. After an initial outline of the concept is done satisfactorily, they will submit it to you for further modifications or selection.
Once the initial concept is submitted to you, you can either approve it as it is if you find it satisfactory or you may request the necessary changes. Your feedback as a client will be extremely valued by the designers. It is at this stage that you can request alterations in terms of colours, fonts, imagery, and other elements so that the final design meets your needs. Then, designers will polish their act to make sure their artwork aligns with your brand identity and is successful in developing an emotional connect with the consumers.
- Design Review and Refinement:
Once the design is approved and finalized, now it is time to bring the packaging into reality and get it printed. For this procedure, you may need to consider the assistance of a good and professional printing company.
Even though launching a new product into the market is the most exciting step of the packaging design process, you need to prepare yourself and plan for various aspects in advance such as how you will provide your product and how you will display it to ensure that this step goes smoothly and you do not have to suffer from stress from any last-minute preparations.
- Market Launch:
Post the product release you are required to collect feedback from the market and your targeted customers. This is important to understand how the product is performing and how fruitful its package design is. You can do this through online surveys where you can add questions regarding the product’s acceptance along with sales or through manual feedback- form filling.
- Post-Launch Feedback:
Whether you are a start-up or operating an online business that needs an ongoing e-commerce package supplier or a manufacturer that ships products all over the world, it is necessary that you know about these key steps of packaging required to pack your products so that you can expand your business in a hassle-free manner easily and conveniently.